

ServiceNow is and has been the backbone of General Electric’s IT processes and requests. From small service operations to complete infrastructure redesigns, ServiceNow is one of the most important tools within the company. On a daily basis there are up to 15,000 users servicing tickets and fulfilling requests across the globe.
For many years, this tool was taken for granted and it missed a lot of critical updates, which left the company vulnerable to cyber-attacks and other risks. These issues stem from over customization throughout the years. We could no longer support all the processes created and could not meet the demands from our users to upgrade to the latest version. It was imperative that we modernize the tool and simplify everything by keeping the system operating as close as “out of the box” as possible. This would eventually allow us to reduce technical debt and make upgrades a lot quicker. By this point it was taking us close to 6 to 8 months to make a single system update and we were behind 2 to 3 years’ worth of upgrades.
To solve the challenge we were facing, we first needed to gather user feedback. We interviewed users across multiple GE businesses to understand how they interacted with ServiceNow. We collected quantitative feedback via online surveys. We collected qualitative feedback via recording sessions in which we asked the users to walk us through their daily operations. As a result from our research, we grouped our users into personas so we could catalog the type of work they did and issues they were facing.
To track our feedback and keep our users engaged, we created a tool called Bright Ideas. This collection site allowed us to not only have a repository of all our feedback but it allowed us to hear first-hand what the users wanted and what they didn’t via a voting system.
One of the early challenges we faced was fixing the navigation. Users didn’t seem to know where processes were housed and the search function was not helpful to them. As we worked on improving the navigation, we started to work on developing a new look that would align better with GE’s branding. During this phase, I developed a mix of low-fi wireframes and mock-ups. We tested different ideas with our users to arrive to what eventually be the final solution. With the help of our development team, we made decisions on which type of navigation, look and capabilities would be the best suited to meet our goals as a team and our user needs.
After a few iterations, we eventually found a compromise of what we could achieve with out of the box and what needed to be custom made.







